Kabell website promotion reviews

Part of the algorithms that most search engines use to determine the position of a page in your website in the listings analyze links back to your web page from other web pages. The term 'web page' is used, rather than 'web site' since search engines such as Google list individual web pages rather than complete web sites.

Since Google is one of the more important search engines that is what will be referred to here, though what is written applies equally to the other engines such as Yahoo and MSN.

Google make it clear that link density is as important as keyword density, if not more so now that the have introduced contextual analysis to their algorithm. However, not just any links will do, but links from sites that are regarded as an authority on the subject. For example, a link to your page from a web page with a page ranking of five is better than a link from one with a page rank of two.

If you have a new website, part of your strategy for attracting traffic should be to build up a number of good links. There are two types of links: reciprocal links and one way links, and there are specific techniques that can be used to get each. It is said that a one way link to your site, without you providing one back, is more important to your listing position than a reciprocal link. This is not always the case.

This discussion is continued in part II.