Monday, May 7, 2007
Website Links and How to Get Them Part III
You could also join a subscription site that provides reciprocal links for you. They generally have a directory of websites and any other sites interested in a reciprocal link can click on your site, and the software does the rest. You get an email stating that site A is requesting a link. You check out the site and click on 'YES' if you agree. The link is then set up by the software. Generally the links pages are set up when you register, and such systems frequently work using a Mysql database on your web server.
The easiest and best way to get one way back-links is through article marketing. If you write articles on your niche and submit them to article directories, then you get a link back to a chosen page on your web site from the article directories that your work is accepted by, and also from any readers who copy your article to their website.
Many article directories have a high page ranking, and their links are very valuable to you. Since articles can be held in their directory for a long period of time, this is a very useful way of building up a large number of links back from high ranking websites. Article marketing provides you with the added benefit of direct traffic from visitors who click on the link back to your site. You can also get good links back from website directories such as Joe Ant or DMOZ.
Website links are very important if you intend to rely on organic traffic from search engines, and both one way and reciprocal links can be valuable to you. If you are selective regarding the sites you link with, you can quickly build up a number of good links to your site from pages with high page ranking that will be highly rated by search engines.
If you combine that with good search engine optimization practices you should be able to generate a high volume of free traffic from search engine users.
Labels: links, Website Links
Saturday, May 5, 2007
Website Links and How to Get Them Part I
Part of the algorithms that most search engines use to determine the position of a page in your website in the listings analyze links back to your web page from other web pages. The term 'web page' is used, rather than 'web site' since search engines such as Google list individual web pages rather than complete web sites.
Since Google is one of the more important search engines that is what will be referred to here, though what is written applies equally to the other engines such as Yahoo and MSN.
Google make it clear that link density is as important as keyword density, if not more so now that the have introduced contextual analysis to their algorithm. However, not just any links will do, but links from sites that are regarded as an authority on the subject. For example, a link to your page from a web page with a page ranking of five is better than a link from one with a page rank of two.
If you have a new website, part of your strategy for attracting traffic should be to build up a number of good links. There are two types of links: reciprocal links and one way links, and there are specific techniques that can be used to get each. It is said that a one way link to your site, without you providing one back, is more important to your listing position than a reciprocal link. This is not always the case.
This discussion is continued in part II.
Labels: links, Website Links
