Saturday, April 14, 2007

BOOM - You Just Lost Some More Money Because You Didn't Use Proper Tracking

Tracking, testing, tweaking and all over again, and again, until it's perfect! Well maybe not completely perfect but much better at the least. It is extremely important to track everything as good as you possibly can. Make changes when needed, tweak it, test and track it until you can not find anything to improve on anymore!

For a moment there try to imagine that if you could improve your conversion 1% on only five of your products or pages you would be making about 5% more profit. That is not always going to be easy but, it's absolutely do-able and with some help of fabulous tracking all you practically do, is just wait for the new results to roll in, check them and make some changes. The trick is to have enough traffic (website visitors) to generate new tracking results fast enough. When a website receives only a few clicks a day, it can take a while but, specially then it's important not to loose any visitor if you can!

An example of good testing is a/b Split testing. It will help you define which of your pages convert best. Testing between two exactly the same copies of an article or sales letter for instance. Change only some minor detail like a few words in your header and see if it gets you better or worse results. You could make some text bold or try different layouts, colors and so on. Then throw away the lesser of the two and do it all over with the better converting page and so on. When continuously tracking pages like this you can keep improving your conversion which is what we are all after, one way or the other!

Besides, visitor tracking and a/b split testing are probably the most common used but, good tracking goes way beyond that. Think, where do visitors come from, where do they go to when they leave, what links did they click and in what order, how did they surf through your site and much more, to much to mention and thoroughly explain in just a few words!

What can be explained however, quit easily is, where to find these super tracking machines maybe better known as Content Relation Management systems or CRM! There are a lot of them out there and they all have their own specialization and most of them are pretty good but, in this case we are not planning on spending a single cent for it. One of the more decent and user-friendly options around must be Google Analytics program. It's phenomenal, specially for the price...which is completely free.

Now, realize we are talking about some serious features here. It's absolutely not one of those trashy guru-maybe-it-works-or-maybe-not kind a tool. But real powerful professional tracking. Now! There is a service that will save AND make you some serious cash. Most CRM systems can cost you up to Ten-Thousand bucks or more so, enjoy the freedom!

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