Friday, April 6, 2007

Online Business - Collecting Opt-In Email Addresses

Off the Web, mail marketing is hated by customers. It's unwanted, uninvited and stuffs mail boxes. But it's pretty clear that it's also incredibly popular with advertisers. Why? Because while most potential customers toss away their junk letters with barely a glance, enough take action to make it all worthwhile. They do buy—and in high enough numbers to more than cover the cost of those who don't.

Email marketing is pretty similar, but with one important difference: on the Web, you can only send marketing emails to people who have already chosen to receive them. A bit tricky. On the other hand, because those people have already chosen to receive your emails, you can be confident that they're going to buy.

Email is still the most popular and most used application on the Internet. It's also an efficient means of distributing your message to large numbers of people who have requested that information. As a form of marketing, it generates high response rates—and gives you measurable results with instant feedback.

But because email marketing been so abused, it's just not accepted any more to send emails to people who haven't chosen to receive them. Bust that rule, and there's a good chance you'll be out of business. That gives you the problem of building up a list of willing subscribers.

When you're first starting out, there's often a temptation to simply purchase an opt-in email list. Lots of people sell them and you can easily pick up a million or so addresses for just a few bucks. But while that may appear to be a fast, easy way to build up customers, the names on the list may not be up to date, or even opt-in contacts at all. You could well find yourself inadvertently spamming.

Similarly, there are also programs that surf the Net, recording every email address they find. These will let you quickly build up a huge list of e-mail addresses—none of whose owners will thank you when you stuff their inboxes with marketing material. Forget about them; they're not worth the effort. It's much safer, and much more effective, to take the time to build your own list.

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Thursday, March 22, 2007

Using ClickBank To Find Winning Product Ideas Part 3

Now that you have all of the components listed above, I want you to write next to each one what it was about that particular component that made it appealing to you. This doesn't have to be a long drawn out description. Just one or two sentences that tell why you thought that component were a good part of the offering.

Now you have a list of the components of a winning product that got your attention specifically and you cause this as your blueprint to creating your own product. What you have essentially done here is reverse engineered the structure of the offer from the product that you analyzed so that you can use it in creating your own product. There is nothing better than creating a product based on a winning product idea.

Next, I want you to re-write the headline at the top of the page under the list you just created but I want you to "really" re-write it, not just copy it. This means I want you to write a new headline that is similar or uses the same structure as the original but customize it to the product that you have in mind that you want to sell. This is going to be your headline for your product!

The headline should promise something big just like the original does. You can actually use the same meaning and get the same point across in your headline, you just can't blatantly copy the persons headline because this is copyright infringement.

Now you have a headline that will power you to create a hot product and you have an outline of all the components that you need to create to have a winning offer that compels people to buy.

The next step is going to be creating your outline for "your" product. You can browse the letter you selected as your favorite again for chapter or content ideas and also use that information as seeds to go drop into Google and find more ideas to write on. Use a separate text document or blank sheet of paper and note down all of your ideas until you have enough to fill out your product.

There it is, the last in the three part series that teaches you how to use Clickbank to come up with winning product ideas with no work, no testing and no out of pocket expense.

The possibilities that lay within this simple system are endless. You can create an unlimited amount of products in all kinds of markets using these tricks of the trade.

If you haven't already, spend an hour or two coming up with your own product idea you know will sale using nothing but the power of ClickBank!

A final word of caution; Do not, and I must repeat, DO NOT copy anyone's sales letters or products; this is illegal and I don't support or recommend it. You can model success and create your own unique product but never steal someone else's

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